1. ATTENTION

Pattern Interrupt

• Break expected patterns in first 1-3 seconds
• Different from surrounding content, not louder

Environment Awareness

• Study what currently dominates your platform
• Target the gaps in existing patterns

Cognitive Hooks

• Open loops that demand closure
• Contradictions to common beliefs
• Incomplete information that triggers curiosity

Timing

• Hook in frame one, not after build-up
• Best moment first, always

2. RELEVANCE + BRAND ALIGNMENT

Self-Relevance

• Specific enough that brain tags it as "for me"
• Situational relevance over demographic shortcuts